顾客价值是顾客感知收益与顾客感知成本之差（或之比）。
Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
顾客对它的感知价值是什么？
感知价值对顾客满意和忠诚均有显著正向影响。
The variable of perceived value had obvious effect on customer satisfaction and loyalty.
商业银行的价格策略、价值公平感知同样影响着顾客忠诚度。
The pricing strategies of commercial banks also have impact on perceived customer loyalty.
商业银行的价格策略、价值公平感知同样影响着顾客忠诚度。
The pricing strategies of commercial banks also have impact on perceived customer loyalty.
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