顾客感知价值是顾客在感知到产品或服务的利益之后,减去其在获取产品或服务时所付出的成本,从而得出的对产品或服务效用的主观评价。体现顾客对产品或服务所具有的价值的特定认知,从而区别于一般意义上的产品或服务的客观价值。顾客感知价值被认为是顾客受让价值的主观认知的结果。
(2)顾客感知顾客感知价值(Customer Perceived Value,CPV)就是顾客所能感知到的利益与其在获取产品或服务时所付出的成本进行权衡后对产品或服务效用的总体评价。
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我立刻在大脑里搜寻相似的理论,随即想起曾经看过载瑟摩尔的理论“顾客感知价值(CPV)”,其中提到感知价值是通过“价值信号”进行传递,利用信号的暗示作用帮助用户简化品牌信任和选择过程。
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... customer perceived surplus value 顾客感知价值剩余 ; 顾客感知价值剩余 perceived cusalbumr value 顾客感知价值 perceived customer value 顾客感知价值 ...
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是顾客感知价值 Customer Perceived Value ; CPV
银行理财顾客感知价值 BFCPV
顾客感知价值剩余 customer perceived surplus value ; CPSV
型中顾客感知价值 perceptive value
为顾客感知价值 Customer Perceived Value ; CPV
顾客感知价值理论 Customer Perceived Value ; CPV
提出了顾客感知价值 CPV ; customer perceived Value
顾客感知价值剩馀 Customer perceived surplus value
顾客的感知价值 CPV ; Customer Perceived Value
顾客感知价值通过顾客满意对顾客忠诚的正向作用不显著。
The positive indirect effect that the CPV has on the customer loyalty through customer satisfaction is statistically insignificant.
概述顾客满意和顾客感知价值等组织关键的以顾客为中心的结果,包括顾客忠诚。
Summarize your organization's KEY CUSTOMER-focused RESULTS for CUSTOMER satisfaction and CUSTOMER-perceived VALUE, including CUSTOMER loyalty.
服务质量对顾客的行为意向没有直接作用,通过顾客感知价值和顾客满意间接作用。
The service quality doesn't act on the customer's behavior directly, but through the customer perceptive value and customer satisfaction indirectly ACTS on.
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