品牌代表了消费者和组织、产品或者服务的经验。
A brand represents the consumers' experience with an organization, product, or service.
大多消费者都有某些经验，会让他们把高价格与高品质联系起来。
Most consumers have some experience that allows them to associate high price with high quality.
怎样才能保证你的品牌承诺与消费者的经验相协调呢？
How can you ensure that you brand promise and the consumer experience match up?
消费者从过去的经验中学到教训，要对任何听进耳朵的消息抱持怀疑。
They have been conditioned through experience to be skeptical of everything they hear.
消费者从过去的经验中学到教训，要对任何听进耳朵的消息抱持怀疑。
They have been conditioned through experience to be skeptical of everything they hear.
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