当产品趋向同质化，消费者经验增加，人们趋向于选择企业信誉强、品牌感觉好的产品。

When the products tend to be homogeneous and the customers' experience increase, people tend to choose products with good reputation and brand feeling.

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他承认，在品牌建设、与那些拥有数十年消费者认知和市场经验的外国品牌相比，比亚迪还有很长一段路要走。

He acknowledges BYD has a long way to go in building its brand to compete with foreign ones with decades of consumer awareness and marketing experience.

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品牌代表了消费者和组织、产品或者服务的经验。

A brand represents the consumers' experience with an organization, product, or service.

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