In April, Zenith Optimedia expected advertising spending in North America to shrink by 1.5% in 2010.
4月,实力传播集团预计:2010年,北美的广告开支将减少1.5%。
On July 19th Zenith Optimedia, a big advertising agency, sharply upgraded its influential annual forecast of AD spending.
7月19日大型广告公司ZenithOptimedia显著地提高了其广告支出的年度预算。
Despite this encouraging news for AD men (and women), Zenith Optimedia still expects this recovery to compare poorly with previous cyclical upturns in advertising spending.
尽管对于广告人来说这则消息振奋人心,Zenith Optimedia仍然希望这次的恢复可以勉为其难的和之前的广告花销的周期性回升比较。
In 2012, three years after the trough of the latest economic downturn, Zenith Optimedia now expects advertising spending to grow by 5.3%, ie, below the trend rate of growth.
在2012年,这次金融危机的3年后,Zenith Optimedia预计增长5.3%,即,低于趋势增长率。
In 2012, three years after the trough of the latest economic downturn, Zenith Optimedia now expects advertising spending to grow by 5.3%, ie, below the trend rate of growth.
在2012年,这次金融危机的3年后,Zenith Optimedia预计增长5.3%,即,低于趋势增长率。
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