In April, Zenith Optimedia expected advertising spending in North America to shrink by 1.5% in 2010.

4月，实力传播集团预计：2010年，北美的广告开支将减少1.5%。

youdao

Zenith Optimedia also predicted that spending on internet advertising was set to rise 8.6% as shoppers hunt online bargains.

BBC: Bleak prediction for advertising

It said it remained interested in its options regarding Cordiant's media buying arm Zenith Optimedia in which it has a 75% stake.

BBC: Cordiant sale keeps City guessing

"UK Active Value made a proposal regarding Cordiant and Cordiant's shareholding in Zenith Optimedia Group, which Publicis declined, " Publicis said in a statement.

BBC: Cordiant sale keeps City guessing