Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差，就导致负品牌资产。
Following Q27, I do not mind to buy a product with a negative brand image if the price is cheap.
承27题，只要价格低，我不介意购买品牌形象差的产品。
Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.
负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。
Most other accents — such as Texan or Australian — carry strong regional connotations, which can be positive or negative, depending on your brand.
大部分其他口音——比如（美国）德克萨斯州或澳大利亚——有很强地方性寓意，或正面或反面，视你的品牌（服务目标）而定。
19% felt negative when seeing a brand on a social network.
19%的人对在社交网络上看到商标品牌持负面态度。
Although many brand managers favour the use of celebrities in advertisements, others worry that celebrities may overshadow their brands. So celebrity effect can be positive or negative.
许多品牌经理喜爱在广告中利用名人，另一些人则担忧名人会给他们的品牌蒙上阴影。因此名人效应可能是正面的，也可能是负面的。
To avoid the knockoffs' negative influence on their brand image, luxury companies try their best to make it easier for consumers to recognize differences between the knockoffs and the authentic ones.
为避免假货对奢侈品牌的负面影响，奢侈品公司努力让消费者方便辨别奢侈品的真伪。
Sponsor brand critical incidents have negative effect on sport event brand.
赞助商品牌危机事件会对赛事品牌产生一定的负面影响。
Old Mutual was a household name in its own market. But internationally it was less well known, and in some countries the name itself had negative connotations. This belied the truth of the brand.
在本土市场家喻户晓，但在国际市场上并非如此，在一些国家，该品牌本身包含着负面含义，从而掩盖了其真实情况。
However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result.
然而，当与强大的品牌联合的时候能够极大地提高销售，与贬值的品牌联合则会产生消极的效果。
A brand is said to have negative customer-based brand equity if consumers react less favorably to marketing activity for the brand under the same circumstances.
如果在相同的情况下，顾客对品牌营销活动的反应更差，则称品牌具有负的基于顾客的品牌资产。
When endorser and brand personality match up is low, there is a negative influence on brand attitude.
而代言人与品牌个性匹配度低时，却对品牌有消极的影响。
Thirdly, brand-origin confusion has a negative impact on consumers' buying local brand but do not have significant impact on consumers' buying non-local brand.
第三，品牌原产地困惑对于中国消费者购买本土品牌有负向影响，对中国消费者购买境外品牌则无显著影响。
Brand switching may be triggered by a variety of reasons, such as an increase in the price of the brand, the entry of a new competitor in the market, or negative news about the brand.
品牌转换可能激发地各种缘由，如价钱地上涨地品牌，进入一个新地竞争者在商场上，或负面新闻地品牌。
The study combines the negative WOM and the brand attitude, explores the impact which the negative on-line WOM effects to the brand attitude of the college students.
本研究将负面口碑与品牌态度结合起来，探索研究负面网络口碑对高校学生品牌态度的影响作用。
In order to minimize the negative impact of the tourist activities and maximize the positive impact, a brand new traveling style has come into being-responsible travel and tourism.
为了最大程度地消除旅游活动的负面影响，扩大其积极作用，要求人们采用一种新型的旅游方式——负责任旅游。
This study focused on the regulation of the different variables under the influence of negative word-of-mouth for consumers brand changes of attitude.
得出的结论是：负面网络口碑对高校学生品牌态度的变化具有显著影响。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
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