Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差，就导致负品牌资产。

youdao

Following Q27, I do not mind to buy a product with a negative brand image if the price is cheap.

承27题，只要价格低，我不介意购买品牌形象差的产品。

youdao

Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.

负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。

youdao

Negative brand disposition rose five points to 22%.

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