By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.

我指的是心理框架，有很多心理学家研究过这个问题，最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。

耶鲁公开课 - 金融市场课程节选

Kahneman and Tversky also-- and others have also talked about insurance.

卡内曼和特沃斯基以及-,很多人都谈论过保险。

耶鲁公开课 - 金融市场课程节选