By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.

我指的是心理框架，有很多心理学家研究过这个问题，最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。

耶鲁公开课 - 金融市场课程节选

Neiman Marcus is actually down the block, so there is a lot of competition between the stores.

内曼•马库斯百货公司就在隔壁，所以商店间竞争很是激烈。

在布鲁明戴尔百货 - SpeakingMax英语口语达人

Kahneman and Tversky also-- and others have also talked about insurance.

卡内曼和特沃斯基以及-,很多人都谈论过保险。

耶鲁公开课 - 金融市场课程节选