The third thing I was going to report was that sociologist Viviana Zelizer wrote a book about life insurance sales in the nineteenth century.

我要讲的第三件事是,社会学家维维安娜·泽利泽写的一部关于,19世纪寿险销售情况的著作

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What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.

泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论

耶鲁公开课 - 金融市场课程节选