"For the markets right now, it is a shock because everybody is waiting to see what can come next because such a shocking effect, to do it overnight, is not good for a market which is keen on transparency."

VOA: standard.2010.05.19

And so what you want to do, basically drawing upon the law of effect, is reinforce the pig for doing good things.

你所要做的就是，应用效果律，强化这头猪做出的令你满意的行为。

耶鲁公开课 - 心理学导论课程节选

Another side effect if you take too much lithium is death, so that's no good to have in sodas either, and it might not have been as big a deal back in the 1920's, but you can imagine with supersizing today, this might be a bigger problem.

另一个副作用是因为摄入锂过量而死，这更说明在汽水里放这种东西是不好的，这在二十世纪二十年代可能没什么大问题，但你可以想象在如今这个什么都超标的时代，这也许会出更大的问题。

麻省理工公开课 - 化学原理课程节选

I take chances no one else will--great driver," but above and beyond that there does seem to be a psychological effect manifested here and manifested elsewhere, which is a motivation to feel good about yourself.

我敢冒别人不敢冒的险，我是个好司机“,但除此以外,但似乎存在着一个心理原因存在于这个效应,和另外的效应中，那就是自我感觉良好的动机。

耶鲁公开课 - 心理学导论课程节选

So, we quickly talked about certain aspects of why we like other people including proximity, similarity, and attractiveness, and where we left off was a discussion of the Matthew effect, which is basically that good things tend to compound.

我们昨天略为讲几个方面,解释我们为什么会喜欢他人,包括邻近性，相似性和吸引力，我们昨天最后讲的是马太效应，它是说，好事是会扎堆的。

耶鲁公开课 - 心理学导论课程节选