Last year's Super Bowl telecast included a record 45 minutes and five seconds of air time for commercials.

VOA: standard.2010.01.27

Video game company Electronic Arts, the U.S.Census Bureau and vacation rental company HomeAway are among those buying Super Bowl commercials for the first time in 2010.

VOA: standard.2010.01.27

A substantial amount of time and resources are committed to a Super Bowl ad,".

VOA: standard.2010.01.27

"Now this time I get the super money maker because I want now to cultivate a large piece of area, where I can grow more crops, commercial crops."

VOA: standard.2010.08.09