"Since people start talking about this, you're constantly on a plane and talking yourself into circles, so that actually you don't process anything."

VOA: standard.2010.02.18

And so,once we get out there in the alliance and we start talking about the value that increased trade brings for forest protection, then it's going to allow us to sell the message so that architects and designers can increasingly specify imported wood products.

VOA: standard.2010.05.28