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And third, they were required to put together implementation plan while they did the cost-benefit analysis to Merrill Lynch for offering this product to service.
第三，要求他们整合,实施计划,做出成本效益分析,以让美林推出该产品。
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And so it's better economically for the company
所以，从经济效益上来说，
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So I think that if cost-benefit analysis isn't employed, the greater good is sacrificed, in this case.
所以我认为此种情况下，如果不用成本效益分析，会牺牲更多人的利益。
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It's marketing, it's economics, it's the environment is set up in such a way to make these foods very appealing and very attractive to people, and that's why they eat them.
是市场营销的诱导,是经济效益的驱使,是社会环境的影响使得,这些垃圾食品对人们来说极具吸引力,这也是人们喜欢吃垃圾食品的原因
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General Motors, as you know, is an auto producer in the United States and it hasn't been doing well, as you may have heard -as is the general auto industry in this country; it's suffering under competition from abroad.
通用汽车公司,众所周知,是美国的汽车制造商,它现在效益不好,也许你们听说过,整个国内汽车行业的情况都不好,它承受着来自海外品牌的竞争
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Julie says we can't put a number on human life for the purpose of a cost-benefit analysis.
朱莉认为，我们不该为了成本效益分析,给人的生命标价。
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Is there anyone prepared to defend cost-benefit analysis here as accurate as desirable? Yes? Go ahead.
有没人来赞同成本效益分析的,认为它精确合宜吗，你说。
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Now, who here wants to defend cost-benefit analysis from this apparent counter example?
现在，就这个明显的反例,有谁想为成本效益分析辩护？
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They commissioned a study, a cost-benefit analysis of smoking in the Czech Republic, and what their cost-benefit analysis found was the government gains by having Czech citizens smoke.
他们资助了一项研究，进行在捷克吸烟的成本效益分析，分析结果显示,让捷克人民吸烟，能让政府获利。
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The benefits of an action don't justify, don't make the action just.
行为的效益，并不能使行为本身合法化。
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And you remember, we considered some examples of cost-benefit analysis, but a lot of people were unhappy with cost-benefit analysis when it came to placing dollar value on human life.
我们还思考了些成本效益分析的例子，但许多人并不赞同,成本效益分析用金钱来衡量人的生命。
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Needless to say, when this memo of the Ford Motor Company's cost-benefit analysis came out in the trial, it appalled the jurors, who awarded a huge settlement.
不用说，当福特汽车公司的这份成本效益分析备忘录,在审理时被公之于众，陪审团大为震怒，判定巨额赔偿。
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And here's... this was the cost-benefit analysis that emerged in the trial.
这就是，审判时发现的成本效益分析。
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Some cost-benefit analyses incorporate a measure for the value of life.
有些成本效益分析,确实计算了生命的价值。
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Cost-benefit analysis.
成本效益分析。
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So, these are some of the controversies that arise these days from cost-benefit analysis, especially those that involve placing a dollar value on everything to be added up.
以上即为近来对成本效益分析,引发的一些争论，尤其是其中那些,认为可以用金钱衡量一切的观点。
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If they're failing they should cut their dividend, but companies are reluctant to do that because it looks bad, so they hold off for a long time, not cutting.
如果效益不好他们应该减少红利,但是公司不愿意这样做,是因为这样显得很糟糕,所以他们一直拖延着不去减少红利
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I think that if Ford and other car companies didn't use cost-benefit analysis, they'd eventually go out of business because they wouldn't be able to be profitable and millions of people wouldn't be able to use their cars to get to jobs, to put food on the table, to feed their children.
我觉得要是福特和其他汽车公司,不使用成本效益分析的话，他们最后就会倒闭,因为他们无法盈利,这样就会有数百万人无法开车上班，没法赚钱，养不起小孩。
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