Life insurance is--what it insures is a beneficiary against the death of an insured.

寿险公司针对被保险人的死亡,向受益人提供保险

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What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.

泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论

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They have to pay--the premium has to cover the costs, so it was tough to get someone to buy life insurance even though they really needed it--it was such a good idea for them.

因为保费必须要超过保险公司的成本,因此,尽管寿险很好,人们也需要它,但是真正要说服人们购买,却是很困难的

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