So one case to think about is what if the other firm, you're Coke, what if Pepsi is pricing below cost?
一种情况是如果另一家公司,假如说你是可口可乐,如果百事可乐定价低于成本怎么办
Zero profits, I'll make zero profits, so that certainly is a best response, pricing at marginal cost as well.
零利润,我将没有利润,所以这确实是一个最佳对策,也定价在边际成本
Okay, so now more interestingly, we leave a little gap here, what if the other guy is pricing above costs?
现在更有趣的来了,我们这边留一点空白,如果对手的定价比成本高呢
Suppose Firm 1 is pricing at marginal cost and Firm 2 is pricing at something higher, a little bit higher.
假设公司1定价在边际成本,公司2定价稍微高点,高一点点
If the other guy is pricing below costs, you don't want to sell anything, that's the right intuition.
如果另一家公司定价低于成本,你不想卖任何产品,这是正确的经济学直觉
So the other guy is pricing below costs, the way which I avoid making losses is to set my price above his price.
所以另一家公司定价低于成本,我想要避免损失的方法是,将我的价格设定得比它高
There's one other possibility here I've missed which is what if Pepsi prices at marginal cost itself?
这里还缺少一个可能性,即,如果百事定价在边际成本怎么办
How much profits will I make if I price at marginal cost as well?
如果我定价在边际成本我能获得多少利润
What do I want to do if the other guy is pricing above costs?
如果对手定价比成本高,我要怎么做
Firm 1 is pricing at marginal cost, the best response if the other guy is pricing at marginal cost is to price at marginal cost or above.
公司1定价在边际成本,针对对手定价在边际成本的最佳对策,是定价高于或等于边际成本
Suppose Firm 1 is pricing at marginal cost is this a Nash Equilibrium?
假设公司1定价在边际成本,这是纳什均衡吗
Let's just make sure we understand this, if the other guy is selling below cost, the only way I can make any sales is to price below his price.
来确认下大家都明白这点,如果另外一家公司定价低于成本,我想卖出产品的唯一方法就是定价比它低
You set price below his but above or equal to cost.
你定价比他低但是大于或等于成本
All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
Pepsi's pricing below cost, what's your best response?
百事可乐定价低于成本,你的最佳对策是什么
What if Pepsi prices at marginal cost?
如果百事定价在边际成本怎么办
Price above that.
定价高于边际成本
If Firm II is charging C, Then a best response for Firm 1 is to set price equal to marginal costs, and if Firm 1 is pricing at marginal cost, then conversely a best response for Firm 2 is to price at marginal cost.
如果公司2选择了C,公司1的最佳对策是,定价在边际成本,如果公司1定价在边际成本,同样的,公司2的最佳对策,也是定价在边际成本
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