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This region seems to respond the prices that seem exorbitant, and seems to predict that you're not going to buy something.
这一区域的活动似乎是认为价格太过离谱，因此预测受试者可能不会作出购买选择。
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We went again to see what was happening in these regions when people considering the products and these prices.
我们在试验中观察的还是受试者,在衡量商品和价格时同样区域的活动。
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Right. Another way of saying it is there isn't random assignment of the subjects to the two conditions in the study.
换种方式说,受试者并不是随机安排在,这个研究中的两种情况下。
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Twice a month,case workers visited them, helped them deal with the conflicts in the family, helped them deal with issues in their lives.
工作人员每月两次探访受试者，帮助他们处理家庭中的冲突，以及处理日常生活中的问题。
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And people would deny it.
受试者会否定自己的行为
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And that's essentially what we saw people have more nucleus accumbens activation priority choice " they are more likely to choose that stock.
这就是我们得到的结果,在作出选择时，受试者的伏隔核活动越多,他们就越有可能选择“股票。
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Then they saw this word "choose", they can choose one of these options.
受试者在看到“选择“之后，会在三个选项中选出一个。
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In our investing experiment that it was come with a puisne at Northwestern, she's now an assistent professor there people saw 3 options, two Stocks and a Bond.
在我们的投资试验中,试验是在西北大学一名晚辈的帮助下完成的，她现在是助理教授,受试者会看到三个选择，其中两个是股票，一个是债券。
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And they are wearing headphones that amplify their heartbeat and they are asked among other things how attracted are they to the centerfold photograph that they're looking at.
受试者带着耳机,放大心跳声音的耳机,问了他们很多事情，其中包括他们认为,插页中的裸女多有魅力。
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These plots are extracted from these two regions and represent trials in which you're about to buy a product or you are about not to buy a product.
这些图是两个区域的切片,分别代表着受试者是否会,购买商品的不同试验。
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We say two of these trials will come for real, so if you buy the products, you pay us, we will ship the product to you, otherwise you keep the money.
我们告知受试者试验中有两种商品是真实的，所以如果受试者想要购买的话，就可以付钱给我们，我们把商品寄送过去，否则钱就是受试者的。
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Half of the subjects receive a favorable personality assessment.
一半受试者得到了好评价。
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What you see in the insula conversely is when people see a price that they think is excessive You see an increase in that activation and that predicts they are not going to buy the product.
而相反，岛叶部分活动代表,受试者认为价格偏高,这种活动的增多意味着受试者不会做出购买选择。
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And it doesn't matter which slide he speeds up the tape of the heartbeat on, that's the one the subject is more likely to think is the person of their dreams, the person they're attracted to.
他在放哪张幻灯片的时候,加速录音并不重要，受试者更有可能认为,这个幻灯片上的人就是他的梦中情人。
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And at the end of the interview she gives them her own personal clinical evaluation of their personality. Okay?
采访结束时,她给每个受试者,自己对他们人格的评价？
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In this experiment male subjects were brought in to the lab and they were asked to look at centerfolds from Playboy magazine.
实验中，男性受试者被带入一个实验室,要求他们看这《花花公子》杂志的中间插页。
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And what she does in the experiment is she poses as a graduate student in clinical psychology who is interviewing male participants ?
她在实验中扮演的,是一个临床心理学的学生,正在访问男性受试者？
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T" Now, in this case, the subject has just chosen Stock T . and made 10 dollars.
假设受试者选择了“股票,然后挣了10块钱。
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The people who got the painful shock instruction are more likely to find the confederate attractive.
得到痛击实验消息的受试者,更有可能要先助手很有魅力。
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We did this for eighty products, and we gave people money before they went in the magnets, so we gave each of them 40 bucks.
我们在这个试验中使用了80种商品，受试者在参与之前会得到现金，每人40块。
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And activation as other region " predicted they are more like to choose on bond.
而另外一个区域中出现的活动的受试者,则有可能选择“债券。
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Now today I'm gonna focus on is what is happening in the center's posterior in your brain, and can it help us to predict what you're about to choose.
今天我的重点,是大脑中央后回中的活动，及其能否帮助我们对受试者的选择作出预测。
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You bring people in the lab.
把受试者带到实验室。
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only men in this experiment.
受试者仅限男性。
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What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.
这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。
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You--By not randomly assigning people to these two conditions, you may be capturing just individual differences in the kind of person who, when there's a perfectly stable, safe, low bridge, says, "Huh uh. I won't want to go on that bridge.
如果两种情况下的受试者不是随机安排的，或许你所捕捉的,只是一类人中的个体差异，这类人，当看到一个更稳定，更安全，更低的桥，会说，“啊哈，我不走那座桥。
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