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You're going to work out what firm's demands are going to look like for each possible price they could set.
你们要解出,公司针对每一个其可能设定的价格,它的需求是什么
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Did the world economic crisis that happened last year affect your company as well?
去年的世界经济危机也影响到你们公司了吗？
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He said, "I had a lot of trouble, I took it to department stores and I said, why don't you sell this?
他说，当时我遇到了很多麻烦，我把它拿到百货公司，我说，你们为何不销售这个呢？
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They said, "You know, you're not ready to go public yet because this is a young company."
他们说，你看，你们还没准备好上市,因为这公司还很年轻“
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You guys are engineers. You are used to come to the office 10 am in the morning. No. Starting from today, you need to come 9 am in the morning and have a meeting with me."
作为工程师，你们习惯了,早上十点到办公室，但是从明天开始，早上九点你们就得到公司，然后开会“
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But you guys know, because you have MIT degrees, and you've, later, 60 and you've taken 5.60, that can't be the case, and you're not going to get fooled into investing money into these companies.
但是你们知道，因为你们有的学位，你们以后会有的，你们已经选择了5。,这是不可能的，因此你们不会上当,去投资这些公司。
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I'm going to show you slogans from food companies and you guys tell me what foods they're affiliated with, what foods they're associated with.
我给你们放几个食品公司的广告语,大家要告诉我这些广告语源自哪里,是关于什么食品的
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And eventually, the pharmaceutical industry gave in and said, "All right, you can do that."
最终，制药公司让步说，好吧，你们可以这样做“
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You're going to assume that firms set prices to maximize profits.
你们将假设公司设定价格以最大化利润
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At least if we look at the statistics, just about every single one of you, after you leave Harvard,will join an organization, an organization that is a social enterprise, not for profit,something to better the world.
看一下统计数据，你们每个人，离开哈佛后，都将加入公司，这个组织是个社会企业，非盈利机构，只为贡献社会而存在的。
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How did the world economic crisis affect your company?
全球经济危机对你们公司的影响怎么样？
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I kind of knew what I was doing when I walked down that road but anyway-you need to have a mix, even in a big company, of smaller entrepreneurial projects, bigger entrepreneurial projects.
当我开始创业的时候，只是了解一星半点,但是你们需要把各种事物综合来看，即使在大公司也是这样，把类型不同的创业共同对待。
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What kind of clothes does your store sell?
你们公司都是产什么风格的衣服？
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So, reporters start calling the other rating agencies-- Standard & Poor's and Moody's and others--and say, are you going to down-rate these guys?
于是记者们开始询问其他的评级机构,像是标准普尔和穆迪,问他们,你们打算给这些公司降级吗
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I don't know if I mentioned I assume you know about the Federal Deposit Insurance Corporation?
不知我有没有提到过,你们都知道,联邦存款保险公司吧
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Now,which firms do you think went out of business?
你们认为哪些公司破产了呢
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We're going to send a letter to all our shareholders and say, we have decided to pay a $5 dividend and so you're about to approve this at the meeting.
我们将给所有的股东寄出一封信,写着,公司决定发放每股5美元的股利,所以你们在股东大会上要通过这个提议
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You're going to know what firm's costs are.
你们知道公司的成本
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You wouldn't worry about entry beyond two.
你们不用关心除了这两家以外的公司
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Today, if you read the newspapers tomorrow, you'll read--we're trying to do the same thing at Motorola and if you bother to read The Wall Street Journal tomorrow or maybe The Times, I don't know you'll see a little bit of what we're trying to do there.
在当今这个时代，如果你明天读报纸，你就会读到我们正在试图对摩托罗拉公司,做和我们刚才所说的同样的事情如果你们不嫌麻烦,读一读《华尔街日报》或者《时代周刊》，我也不知,道你想读什么，你会了解一些我们正在做的事情。
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You can check that both firms are then playing a best response, so that's all right.
你们可以验证,两家公司都进行了最佳对策,那是正确的
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What he does as you know is takes over a company and shakes them up and in some cases is accused of stripping their assets.
就像你们知道的那样，他所做的,就是接管一个公司然后将其整顿改组，同时,在有些情况下，剥削它的资产。
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Now, this is what you're going to do in the homework assignment, but I'm just going to make the argument that you could also imagine firms sitting somewhere between 0 and 1.
这是你们需要在家庭作业上完成的内容,值得一提的是,你们也可以想象公司在0和1间任何地方
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have you ever heard of SIPC?
你们听说过证券投资者保护公司吗
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So if we were management consultants working for Mckinsey or something, and we were brought in to advise you on your homework assignments, or this law partnership on their work practices, we would come down with a prediction that this is how much work you're going to get.
如果我们是麦肯锡公司的管理顾问,或者给你们的作业提出点好的建议,或者对于现实中的律师事务所,我们都能够预测出来,你可能会投入多少工作量
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