Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.

研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。

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Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.

研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。

youdao