中英▼
go top

low involvement

  • 低涉入度：指消费者在购买某种产品或服务时，对其并没有太多的兴趣或关注，因此购买决策相对较为简单，通常不需要太多的信息搜索和比较。

网络释义

  低涉入

...管理 态度忠诚与行为忠诚之组成要素(续) 低涉入 低度个人的相关性，或不感觉一个产品或服务的重要，即是低涉入(low involvement)。 低涉入的顾客趋向价格敏感(price sensitive)的，此为另一降低对于品牌或组织忠诚度的因素。

基于42个网页-相关网页

  低介入

...熟知商品的特性和各种主要品牌，并对某个品牌有明显的偏好，因此购买决策很简单，消费者不假思索，即在低介入（Low Involvement）的情况下掏钱购买。有的家庭主妇每日例行采购3袋牛奶、1袋面包；每月买2支牙膏、1袋洗衣粉等。

基于16个网页-相关网页

  低卷入性商品

...者购买决策的过程中对商品信息的收集和介入程度，将商品分为高卷入性商品（High Involvement）和低卷入性商品（Low Involvement）。

基于1个网页-相关网页

短语

low-involvement hierarchy 低参与程度层级结构 ; 低参加程度层级布局

Low-involvement Learning Theory 低卷入学习模式

low involvement product 产品 ; 低度介入产品

Low-involvement learning 低介入学习

low-involvement purchases 低度参与购买

low involvement processing 低参与度模式

 更多收起网络短语

双语例句权威例句

  • Study found that a theme owning a high involvement can achieve a higher attitude-score than a theme owning a low involvement in the situation of rational appeals.

    研究发现，在理性诉求情况下，高卷入度主题的态度效果表现要好于低卷入度主题。

    youdao

更多双语例句

  • In light of the linkages between freedom of information and women's rights, the African panelists participating in the roundtable expressed concern for the low involvement of women organizations in processes to advance freedom of information in the region, despite the potential advantages of better information flows for their advocacy work.

    UNESCO: MEDIA SERVICES

  • The results suggested that low-involvement viewers were more likely to have their heads turned by the ad, but high-involvement consumers were more likely to say they were inspired by the less sexual ad.

    ECONOMIST: What's in the journals, September 2008

  • "Essex social care had intermittent, low-level involvement with the family before 2009, " a council spokeswoman said.

    BBC: Essex

更多权威例句
$firstVoiceSent
- 来自原声例句
小调查
请问您想要如何调整此模块？

感谢您的反馈，我们会尽快进行适当修改！
进来说说原因吧 确定
小调查
请问您想要如何调整此模块？

感谢您的反馈，我们会尽快进行适当修改！
进来说说原因吧 确定