Selling and advertising are only part of a larger marketing mix.
销售和广告只是市场营销的一小部分。
Plus, the advertising exec notes, if Kayak reduced its marketing in some channels prior to launching the TV ads, then the lift from the ads may be considerably larger.
他还表示，如果Kayak在电视广告发布之前就减弱了其它渠道的推广，那该广告带来的实际提升量应该大很多。
Transaction marketing is part of a larger idea called relationship marketing.
交易营销是更大的概念即关系营销的一部分。
Others are avoiding Alibaba from a marketing perspective, since media organizations will be laser-focused on the larger offering.
另一些公司刻意避开阿里巴巴则是出于营销方面的考虑，因为媒体届时肯定会聚焦报道阿里巴巴的上市。
Thus e-marketing is the use of electronic device (specifically the Internet) to transact and relate the current principle and techniques of marketing to a larger audience.
电子营销使用电子装置(尤其是网络)来交易并把当前的营销原则和技巧与更大的受众连接。
Of course, real E-marketing covers a much larger category. But it is the basic steps for small and medium-sized enterprises to build an E-marketing system.
当然，真正的网络营销范畴远不止这些，但针对一般的中小型企业，这就是一个建立网络营销体系的基本步骤。
Of course, real E-marketing covers a much larger category. But it is the basic steps for small and medium-sized enterprises to build an E-marketing system.
当然，真正的网络营销范畴远不止这些，但针对一般的中小型企业，这就是一个建立网络营销体系的基本步骤。
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