By dealing with the emergence of "larger marketing" and its developmental condition, the article explains the relationships between enterprises and the marketing circumstances, illustrates the influences and reaction that the micro and macro circumstances exert to enterprises, and demonstrates the social marketing outlook of enterprises in modern economic life.
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Selling and advertising are only part of a larger marketing mix.
销售和广告只是市场营销的一小部分。
Plus, the advertising exec notes, if Kayak reduced its marketing in some channels prior to launching the TV ads, then the lift from the ads may be considerably larger.
他还表示,如果Kayak在电视广告发布之前就减弱了其它渠道的推广,那该广告带来的实际提升量应该大很多。
Transaction marketing is part of a larger idea called relationship marketing.
交易营销是更大的概念即关系营销的一部分。
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