The first chapter introduces some basic theories about Integrated Marketing Strategy. The second chapter introduces the marketing planning process of a commercial estate project.
本文第一章介绍了整合营销传播的相关理论基础，第二章则对商业地产项目的营销策划过程模式做了一个全面的介绍；
In this chapter specifically discusses real estate and cultural planning process, including positioning, market research, and design and planning, product design, marketing, property management.
在这一章中具体地阐述了房地产文化策划的流程，包括定位、市场调研、设计与规划、产品设计、营销推广、物业管理。
Mainly constructs from the property development enterprise's earlier period development to the real estate marketing process in the economic work carries on the tax-planning.
主要从房地产开发企业的前期开发建设到房地产营销过程中的经济业务进行税收筹划。
Mainly constructs from the property development enterprise's earlier period development to the real estate marketing process in the economic work carries on the tax-planning.
主要从房地产开发企业的前期开发建设到房地产营销过程中的经济业务进行税收筹划。
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