With the emergence of "bounded rationality" and the rise of "game theory", the decision making behavior on the situation of interpersonal communication gets more and more concerns.
随着“有限理性”的提出和“博弈论”的兴起，处于人际互动情境中的决策行为得到了越来越多的关注。
Behavioral finance is a science studying the decision-making behavior of investors under uncertain circumstances by using new mode about human nature.
行为金融学就是以新的人性模式来研究不确定性环境下投资者决策行为的科学。
One of them is overreaction (contrarian effect). It not only has influence on investors' decision-making behavior, but also has something to do with the efficiency of the financial market.
过度反应现象（反转效应）就是其中之一，它不仅影响到投资者的决策行为，而且还关系到金融市场是否有效的问题。
So, we suppose that risk propensity influence decision-making behavior through reference point adaptation.
本研究假设，冒险倾向是通过影响参照点的偏移而影响最终的决策行为的。
Business rules guide the decision-making behavior of all business processes-they are the conditional criteria against which factual variables are evaluated to determine an appropriate business action.
商务规范可指导商务运作过程中的决策行为，能根据实际情况形成不同的执行标准，指导人们作出合适的行动。
Retail store image refers to the physical environment for consumers to stroll around and do shopping, which can exert a significant influence on the consumers decision - making behavior.
零售商店形象是消费者逛街购物的物质环境，它对消费者决策行为有重要影响。
Decision-making under uncertainty is being widely concerned among economists and psychologists, yet they have different theories to explain people's decision-making behavior.
不确定情境中的决策问题广受经济学家和心理学家关注，但他们对人的决策行为有不同的解释。
Decision-making under uncertainty is being widely concerned among economists and psychologists, yet they have different theories to explain people's decision-making behavior.
不确定情境中的决策问题广受经济学家和心理学家关注，但他们对人的决策行为有不同的解释。
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