With the emergence of "bounded rationality" and the rise of "game theory", the decision making behavior on the situation of interpersonal communication gets more and more concerns.

随着“有限理性”的提出和“博弈论”的兴起，处于人际互动情境中的决策行为得到了越来越多的关注。

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Behavioral finance is a science studying the decision-making behavior of investors under uncertain circumstances by using new mode about human nature.

行为金融学就是以新的人性模式来研究不确定性环境下投资者决策行为的科学。

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One of them is overreaction (contrarian effect). It not only has influence on investors' decision-making behavior, but also has something to do with the efficiency of the financial market.

过度反应现象（反转效应）就是其中之一，它不仅影响到投资者的决策行为，而且还关系到金融市场是否有效的问题。

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All of which heightens the need for parents to teach and model strong decision-making behavior to their younger children, who are becoming vulnerable to such pressures at ever-earlier ages.

WSJ: By SUE SHELLENBARGER

Social influence represents a profound change in the way we need to think about consumer behavior and decision making, but there are dozens if not hundreds of social strategies businesses can choose from, and the most lucrative are based on the power of connecting face-to-face.

FORBES: Facebook or Face-to-Face: The Real World Social Network Still Triumphs

Its effects are mainly neurobehavioral, including poor decision-making, impaired memory, erratic behavior, use of drugs and alcohol, depression and suicide.

CNN: STORY HIGHLIGHTS