With the emergence of "bounded rationality" and the rise of "game theory", the decision making behavior on the situation of interpersonal communication gets more and more concerns.

随着“有限理性”的提出和“博弈论”的兴起，处于人际互动情境中的决策行为得到了越来越多的关注。

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The prefrontal cortex is key to complex thoughts and behaviors, including language, social behavior and decision-making.

前额皮质是决定包括语言、社交行为和决策等复杂思考和行为的关键。

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One of them is overreaction (contrarian effect). It not only has influence on investors' decision-making behavior, but also has something to do with the efficiency of the financial market.

过度反应现象（反转效应）就是其中之一，它不仅影响到投资者的决策行为，而且还关系到金融市场是否有效的问题。

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All of which heightens the need for parents to teach and model strong decision-making behavior to their younger children, who are becoming vulnerable to such pressures at ever-earlier ages.

WSJ: By SUE SHELLENBARGER

Social influence represents a profound change in the way we need to think about consumer behavior and decision making, but there are dozens if not hundreds of social strategies businesses can choose from, and the most lucrative are based on the power of connecting face-to-face.

FORBES: Facebook or Face-to-Face: The Real World Social Network Still Triumphs

Its effects are mainly neurobehavioral, including poor decision-making, impaired memory, erratic behavior, use of drugs and alcohol, depression and suicide.

CNN: STORY HIGHLIGHTS