Companies should provide wonderful consumption experience for customers, which can bring positive Word-of-Mouth to companies. In this way, companies will achieve sustainable competitive advantage.
企业通过为消费者提供良好的消费体验，鼓励引导他们传播有利于企业的口碑信息，从而获得持续的竞争优势。
Consumption experience includes cognition, affect, and behavior.
消费经历包括认知、情感和行为。
Consumption experience includes cognition, affect, and behavior.
消费经历包括认知、情感和行为。
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