（一）消费体验 (consumption experience)的定义 Schiffman & Kanuk (2000) 指出，消费过程是由：输入、处理、输出三个阶段所组成
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The Pre-consumption Experience 消费前的体验
Marketing And Consumption Experience 营销与消费体验
service consumption experience 服务消费经历
tourist consumption experience 游客消费体验
Experience consumption objects 体验消费对象
experience of consumption 消费体验
experience-typed consumption 体验式消费
Tourist Experience and Consumption 旅游体验与旅游消费
Secondly, by questionnaire investigating of Canadian customers, this paper analyzed consumers’stereotypes of“made in china”, put forward the forming dimensions of stereotypes by component factor analysis, and identified the impact of consumption experience on consumers’stereotypes.
论文以加拿大消费者为调查对象,通过问卷调查的形式,调查分析了国外消费者对“中国制造”的定型观念,并采用探索性因子分析法找出了定型观念的构成维度,验证了国外消费者的消费体验对其定型观念的影响。
参考来源 - 国外消费者对“中国制造”的感知研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Companies should provide wonderful consumption experience for customers, which can bring positive Word-of-Mouth to companies. In this way, companies will achieve sustainable competitive advantage.
企业通过为消费者提供良好的消费体验，鼓励引导他们传播有利于企业的口碑信息，从而获得持续的竞争优势。
Consumption experience includes cognition, affect, and behavior.
消费经历包括认知、情感和行为。
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