This paper studies brand content communication in social media marketing environment.
本文将品牌内容传播置于社会化媒体营销的环境中进行研究。
In order to do this, you'll need to create unique and valuable content that will drive up your rankings and solidify your brand presence in the results.
为了做到这些，你需要创作独特和有价值的内容，这会提高你的排名和和巩固你在搜索结果中的品牌呈现。
Do people care enough about the Times, as a brand, to pay for content that they can generally get somewhere else?
人们对时报这个品牌的关注足够多到让他们为那些往往可以从其他途径得到的内容付费？
By writing blog posts that fill in the gaps of the competition's content marketing, you are differentiating your brand and building authority.
通过撰写博文弥补竞争对手内容营销所忽略的，这样你自然就让自己的品牌与众不同并获得权威。
This includes user interface design and the brand qualities that suffuse the site’s visual language, content, and user interactions.
这包括用户界面设计和充溢网站的视觉语言，内容和用户交互之中的品牌特质。
Mr Bean, for example, is a family brand and so the producers want any user-generated content containing the character to reflect that.
例如，憨豆先生是一个系列的品牌，制片商希望任何用户创作的内容都有角色对这个品牌有所表现。
The buzz alone should boost Softbank's brand image with consumers and its standing with software developers and Internet content creators.
但就这一消息本身就可以提升软银在消费者、软件同行和网络内容制造商心目中品牌形象。
Of course, quality trumps quantity, so extending a brand across the social Web must be done strategically to maximize opportunities without compromising content and communications.
当然，质量胜于数量，因此在社会网络上扩展品牌必须有策略地进行以最大化地获得机会并且不牺牲内容和交流。
With a website this rich in content and from so recognizable a brand, the designers could assume that the majority of traffic to these articles would come from search engines.
设计师知道，像这样一个有着丰富内容和响亮品牌的网站，文章的大多数访问量都来自搜索引擎。
With a website this rich in content and from so recognizable a brand the designers could assume that the majority of traffic to these articles would come from search engines.
设计师知道，像这样一个有着丰富内容和响亮品牌的网站，文章的大多数访问量都来自搜索引擎。
Yahoo is a content oriented, entertainment brand with some utility via email, photos, etc.
雅虎是一个内容型的娱乐品牌，但也提供邮件和照片等实用性功能。
Increasing conversions and building brand were two other main reasons for companies to focus on additional content.
提高转化率和建立品牌知名度是企业之所以要专注于更多内容的两个主要原因。
That could involve changing the content of the brand, its distribution channels, and so on as the purchasing cohort aged.
这可能包括随着消费者群的成长，改变品牌内容、分销渠道等等。
Guest blogging allows more people to read your content and know your brand.
游客博客让更多的人读你的文章和了解你的品牌。
To be more explicit, while brand advertisers have historically trusted people as consumers, they do not trust them in the new role of producer (e.g. uncontrollable content).
说的更明确一些，尽管在历史上，品牌广告商对于消费者具有信任，但对于同样的人群，把他们作为广告制作者，他们并不信任(例如对内容无法控制)。
The Content API is able to extend the reach and brand of the Guardian into significant areas that we would otherwise not be able to reach.
ContentAPI可以把卫报的影响力和品牌扩展到我们自己力所不能及的范围。
Says Yahoo, their platform allows developers to extend their "brand, services, and content" to new users by creating TV widgets using Yahoo's Widget Engine.
雅虎说，他们的平台允许开发者利用雅虎的Widget引擎开发电视widget，以向新用户推广他们的“品牌、服务和内容”。
The potential changes follow Facebook's introduction ofits "Like" button last year, which users can click to show they likea piece of content or a brand on Facebook.com and other sites.
这次可能的变化紧随去年脸谱网引进“我顶”键，它允许用户通过点击“我顶”，展示他们在Facebook.com和其他网站上喜欢的内容或品牌。
Develop your site as a business brand and be consistent about that branding in your content.
把你的网站打造成一个商业品牌，并且在你的网站内容上始终体现这个目标。
But with vast Numbers of visitors and a strong brand, why is there such widespread disagreement over whether LP can morph into a true multi-channel travel content brand?
然而拥有大量的支持者和知名的品牌，为什么人们广泛地认为Lonely Planet不能够建立一个真正的多渠道旅游内容品牌呢？
22 percent of all interception attempts contained the victim’s brand name in the content of the advertisement (up from 17 percent in 2008)
全部的品牌绑架行为中，22%是在广告内容中加入了被拦截品牌的名称（高于2008年的17%）。
Chris Lawson, Absolute Radio’s brand director, said: “CompareMyRadio.com is designed to help people find radio stations they love via what content is being played.
阿布斯鲁特电台（Absolute Radio）品牌总监克里斯·罗森先生表示：“CompareMyRadio.com是为了帮助人们找到目录中正在播放的自己感兴趣的电台。
A traveller searching for Expedia, for example, would ordinarily see results for the brand itself, news items, affiliate sites, high ranking content sites which mention Expedia.
例如，当旅游者搜索Expedia时，他一般会在搜索结果中看见Expedia的网站以及关于Expedia的新闻、联盟网站和排名较高的内容网站。
It introduces a brand new, truly virtual and "holographic" UI design, as well as an elegant, content-focused interaction model.
它提供了一个全新的，真正虚拟和“全息”的用户界面设计，和优雅的，面向内容的操作模型。
So I invested a lot more time into the book, and I'd say that the majority of what I've written is brand new content.
所以我对这本书花了更多的时间，我可以说我已经写的大部分东西都是全新的内容。
You think a popular personal brand will cloud people's minds to the crappy content you provide?
你认为一个流行的个人品牌会因其糟烂的品质而迷惑人们的想法？
Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials.
也许公司希望其前景，经验以及与所有其他品牌元素在其印刷材料固有的内容。
Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials.
也许公司希望其前景，经验以及与所有其他品牌元素在其印刷材料固有的内容。
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