This paper studies brand content communication in social media marketing environment.

本文将品牌内容传播置于社会化媒体营销的环境中进行研究。

youdao

Do people care enough about the Times, as a brand, to pay for content that they can generally get somewhere else?

人们对时报这个品牌的关注足够多到让他们为那些往往可以从其他途径得到的内容付费？

youdao

Yahoo is a content oriented, entertainment brand with some utility via email, photos, etc.

雅虎是一个内容型的娱乐品牌，但也提供邮件和照片等实用性功能。

youdao

Is the brand content on YouTube or Vimeo engaging enough to be shared?

FORBES: Why Watching The Oscars Will Be Different This Year

While all the attention may give it the luster of a fad today, brand content is nothing new.

FORBES: Why The Brand Content Trend Is One Marketers Can't Bypass

Research has shown that people will spend up to three times longer watching shared brand content than watching content they discover through paid ad placements.

FORBES: Advertising's New Holy Grail: Sharing