Gartner analyst Whit Andrews points out, "Globally, Google's brand is one of the most positively viewed in the world."
加特纳分析师WhitAndrews指出:“在全球范围内,Google的品牌是世界上最被积极看待的之一。”
Even so, Gartner analyst Whit Andrews points out that "Globally, Google's brand is one of the most positively viewed in the world."
即便如此,加特纳分析师WhitAndrews先生指出:“在全球范围内,Google的品牌是世界上最被积极看好的。”
By building its brand and expanding its offerings, Amazon has done all the right things, says Safa Rashtchy, an analyst with Piper Jaffray, an investment bank.
投资银行PiperJaffray的一位分析师SafaRashtchy说,通过建立品牌形象和扩大优惠范围,亚马逊把正确的事都做了。
Many people are asking: Will Internet analyst Mary Meeker be savvy enough at spotting brand-new businesses to succeed as a venture capitalist in Silicon Valley?
许多人都在问:作为硅谷新加盟的风险资本家,玛丽•米克尔会凭借着她的聪明才智,慧眼识珍珠,再次准确预言一些新生企业的迅速崛起吗?
"You might say [Starwood] invented the lifestyle brand," said Janet Brashear, an analyst with Bernstein Research. "it's their core competitive position."
“你可以说喜达屋创造了生活化品牌,”伯恩斯坦研究公司的分析家JanetBrashear说,“这是他们的核心竞争武器。”
Chen Haiming, an analyst with Shanyin & Wanguo Research & Consulting Co., says high awareness of the Quanjude brand gives the company a distinct advantage.
申银万国证券研究所(Shanghai Shenyin WanguoResearch&ConsultingCo.)分析师陈海明表示,全聚德品牌的高认知度令其独具优势。
"Microsoft's strategy is likely to be to compete on price," said Brent Williams, an analyst with the Benchmark co. "Now there's a competitor with the muscle and the brand recognition."
“微软公司的战略可能是竞争价格,”theBenchmarkCo的分析师BrentWilliams说,“现在面对的是一个有实力和知名度的竞争者。”
"The bigger your brand, the more you need broad reach and less targeted media," said Pivotal Research analyst BrianWeiser.
一位研究分析师说:“品牌越大,你越需要更广大的受众,而不是更小的目标群体。”
"The bigger your brand, the more you need broad reach and less targeted media," said Pivotal Research analyst BrianWeiser.
一位研究分析师说:“品牌越大,你越需要更广大的受众,而不是更小的目标群体。”
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