当有人请求做个新译名的时候，李纯说他首先会在数据库中查询。
When a request for a new name comes in, Mr. Li says he first checks it in the database.
现在是一些大品牌的中文译名，它们都在中国广泛使用并引起了大众共鸣。
Here are some examples of big brands who chose Chinese names that have resonated with the public. Some are phonetically similar to their English names, while others are completely changed.
译名室成立于上世纪50年代，是当时标准化和统一全国语言工作的一部分。
The Proper Names Translation Office was founded in the 1950s as part of an effort to unify and standardize the country.
尽管他们的同胞都孜孜求出名，译名室的翻译们却满足于这种少为人知的成就。
While their countrymen tumble and dive for fame, the translation office's members take satisfaction from less-visible achievements.
本文论述英美国俗术语译名的准确性问题。
This article discusses the accuracy in translating some Anglo American terms into Chinese.
中文译名是“超人新冒险：路易丝和克拉克”
文学术语译名的不统一和不规范，势必为读者的理解带来困扰。
The discrepant and not standardized translation of literary terms will bound to cause difficulties for the readers.
译名：恐惧，文化焦虑与转型：恐怖，科幻，和幻想电影重拍。
Fear, Cultural Anxiety, and Transformation: Horror, Science Fiction, and Fantasy Films Remade.
西方姓名译名的自动识别为汉语自动分词不可或缺的组成部分。
Transliterated person names identification is the necessary part of Chinese word segmentation.
本文重点讨论汉语地名的英译名并分析了各种翻译方法及其应用。
This article focuses on the translation of Chinese scenic spots and the means of translation and its application...
如果你毒害环境，环境总有一天也会毒害你。(中文译名不详)。
If you poison the environment, the environment will poison you. (Tony Follari).
“鞲鞴”是西方传入中国的蒸汽机活塞的早期译名，一度广为使用。
'Goubei'is the early translation of 'piston'which was introduced from the West and was used widely later.
一个成功的商标译名对开拓国际市场、创造企业财富起着不可忽视的作用。
A successful translation of trademark is crucial to developing international market and making fortune.
北京律师杨继春在博客中建议将“残奥会”改为直接的音译名“帕运会”。
Yang Jichun, a lawyer based in Beijing, suggested in his blog that "Can'aohui" should be renamed "Pa Yun Hui" ("pa" is a transliteration of the first 2 letters of the Paralympics).
因此，中餐菜单的英文译名在传播中华饮食文化上起着非常关键的沟通作用。
So the English translation of Chinese menus plays a key role in spreading the traditional Chinese culture.
从译学研究的思维方式看，“通天塔”与“巴别塔”就不仅是个译名问题了。
The two names can be seen as metaphors of two approaches to translation studies.
尽管译名室力图使译名与原名读音相近，但他们的翻译有时仍可能造成短暂的混乱。
As hard as the office tries to match sounds, the translations can sometimes create momentary mix-ups.
很多汽车生产商在进入国际市场前都相当关注自身品牌是否具有国际认可的译名。
Most automobile companies are concerned about developing the right international brand names before entering the world market.
那么什么样的译名才是好译名呢?这是翻译片名采用什么原则和评判标准的问题。
Which is considered as the best translated movie titles depends on the principles and judging criteria adopted.
目的：观察一少见的特殊类型室管膜瘤的临床病理特点，拟译名为伸展细胞型室管膜瘤。
Purpose To investigate the clinicopathological features of a rare type of ependymoma, termed tanycytic ependymoma.
第四条外国保险机构名称的中文译名须与该机构外文名称具有关联性，且不致引起市场混淆。
Article 4 the Chinese name of a foreign insurance institution must be relevant to its foreign name, and shall not cause any confusion in the market.
精彩的电影译名能和电影一起世代相传，而有缺陷的译名则完全可以抹杀一部电影本身的精彩。
A fine film title can be remembered by generations along with the film itself, while an inferior one may write off an excellent film.
本文分析了目前我国文学术语中文译名的翻译中所存的在的问题，并就其规范化提出了一些建议。
This paper analyzes the problems in the Chinese translation of literary terms, and brings forward some Suggestions about its standardization.
换句话说，汉语商标名的翻译是一种跨学科的活动，它的最终目的是使译名获得功能上的合理性。
In other words, the translation of Chinese trademark names is a cross-disciplinary activity whose ultimate purpose is to produce functionally adequate versions.
确保译名的用词准确、揭示原作的内容主题、体现原作的文化内涵是中医古籍名称翻译应当遵循的原则。
The principle should be followed is to choose the translating terms accurately to reveal the theme of content and express the cultural connotation of the book perfectly.
确保译名的用词准确、揭示原作的内容主题、体现原作的文化内涵是中医古籍名称翻译应当遵循的原则。
The principle should be followed is to choose the translating terms accurately to reveal the theme of content and express the cultural connotation of the book perfectly.
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