"Originality" was the theme of his speech.
“独创性”是他演说的主题。
The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.
而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。
Since then, the theme of originality, pioneering and importance, to replace the original "news" to become one of the aesthetic standards of reportage.
从此，题材的原创性、开拓性与重要性，就取代原有的“新闻性”而成为整个报告文学的审美标准之一了。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
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