...楼梯设计独具匠心 Staircase Design Originality 题材独具匠心 Theme Originality ; Subject Matter Shows Originality ; Theme Alone Ingenuity 独具匠心经营理念 Ingenious Management Idea ..
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"Originality" was the theme of his speech.
“独创性”是他演说的主题。
The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.
而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。
Since then, the theme of originality, pioneering and importance, to replace the original "news" to become one of the aesthetic standards of reportage.
从此，题材的原创性、开拓性与重要性，就取代原有的“新闻性”而成为整个报告文学的审美标准之一了。
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