It's no wonder most social software fails.
从这点来说，如此多的社会化软件失败也就不足为奇了。
Lotus Connections social software is designed specifically for business.
LotusConnections社会性软件是专门为企业设计的。
It will not be a country, but a new human network joined by social software.
它将不再局限于某个国家，这股新兴力量，将是一个由社会化软件所构成的全新的人际网络。
For example, you can create a search query on social software for the Dogear service.
例如，可以为Dogear服务在社会化软件上创建一个搜索查询。
An increasing number of companies are evaluating social software for their enterprise.
越来越多的公司都在评估社交软件对企业的价值。
Well, mashups are one of the ways to do that - social software, collaborative software.
是的，mashup就是其中一种实现方法—社会性软件、协作式软件。
I am getting resistance and concerns from various groups about the adoption of social software.
我在采用社交软件的过程中，遇到了来自各个团队的阻力和担忧。
Default options in social software have consequences for human behavior and social interaction.
社交软件的默认设置对于人们的行为和社交互动产生影响。
Imagine you're developing social software. You spend hundreds or thousands of hours on the task.
想像一下你正在开发一款社交软件，你已经为此付出了成百上千个小时了。
The agent wants to make meaningful queries across social software applications based on his role.
该代理人希望基于自己的角色在不同的社会软件应用程序之间进行有意义的查询。
And don't go thinking you can win by having more features: social software doesn't work like that.
也不要去想你能通过加更多的功能来获胜，社会化软件不是那么回事。
Even if Gen Y was significantly better at using social software, it wouldn't matter at this point.
就算Y一代更擅长使用社交软件，现在这一点也不重要了。
This approach works well if the tag set remains consistent across different social software applications.
如果标记集跨不同的社会软件应用程序保持一致，则此方法工作得很好。
Another interesting consideration is that social software will have a big role to play in future ar apps.
另一个设想是，社交软件将在AR应用程序中大展拳脚。
They also included groups or departments who approached it with a clear business need for social software.
它们还在其中包括了一些对社交软件有明确业务需求的团队或部门。
Torkington suggests that social software should consider ways to make these serendipitious recommendations.
托金顿提议，社交网络系统应该考虑向用户推荐一些令用户感到意外的东西。
A strange consequence of all this is that much of the most successful social software was invented by accident.
这些事实造成了一个奇怪的结果，那就是很多非常成功的社会化软件都是无意之间发明的。
To achieve a successful social software rollout, a clear adoption strategy and compelling use cases are critical.
为了实现成功的社交软件推广，清晰的战略和富有吸引力的用例是至关重要的。
Similarly with social software, identifying business goals lets you chart a clear path to what you want to achieve.
社交软件的使用同样如此，确立企业目标能让您制订清晰的实现途径。
Lotus Connections is social software for business that helps you connect with the people and information that you need.
LotusConnections是一款面向企业的社交软件，可以帮助您连接到所需的人员和信息。
If you were going to build a piece of social software to support large and long-lived groups, what would you design for?
如果你要写一个社会软件，以支持一个大型的，历史悠久的组织，你会怎样设计？
The Home page feature is based on widgets and allows you to extend the Lotus Connections social software platform easily.
这个Homepage特性基于小部件，并允许您轻松地扩展LotusConnections社交软件平台。
That theory might work for baseball fields in Hollywood movies, but it probably won't work for enterprise social software.
这一理论可能适用于好莱坞影片中的棒球运动，但它对于企业社交软件可能并不适用。
Today, IBM sells social software like IBM Connections, which lets workers collaborate by sharing files and forming groups.
今天，IBM也销售诸如ibmConnections之类的社交软件。IBM Connections使工作人员可以通过文件共享和建立群组等方式实现协作。
This process also provides you with before and after snapshots to demonstrate the effects of social software in your organization.
此流程还为您提供了前后快照，以演示社交软件在您组织中的效果。
For the workshop, I borrowed an idea from Peter Morville \ \ \ 's user experience honeycomb and created a social software honeycomb.
为了这个研讨会，我借用了PeterMorville的“用户体验蜂巢模型”的思路，制作了一个社会性软件的蜂巢模型。
Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.
通过信息技术和企业的共同努力，社交软件和协作平台可获得不一般的成功。
Shirky's Law states that the social software most likely to succeed has "a brutally simple mental model... that's Shared by all users".
Shirky定律是说，最有可能成功的社交软件都有一个被所有用户都认同的，极其简单的心理模型(mental model)。
It's no accident that many of the people who've been most successful at building social software have strong interests outside computing.
很多成功搭建社交网站的人对计算机之外的领域有着很大的兴趣，这并非偶然。
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