With the examples of the car advertisements, this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness, orality, humanity and vividness.
文章以汽车广告为例，从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
Part II: Theoretical basis and functions of the principle of orality.
第二部分：言词原则的基础和功能。
The principle of orality is established as a basic principle in modern civil Procedural law.
言词原则是近代民事诉讼法确立的一项重要原则。
The principle of orality is established as a basic principle in modern civil Procedural law.
言词原则是近代民事诉讼法确立的一项重要原则。
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