With the examples of the car advertisements, this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness, orality, humanity and vividness.
文章以汽车广告为例，从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
With the examples of the car advertisements, this paper attempts to explore the features of the slogan of French advertisement by studying its succinctness, orality, humanity and vividness.
文章以汽车广告为例，从简洁性、口语化、人性化和生动形象性这四个方面探讨了法语广告词的基本特点。
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