The World Cup Brand Winner: Adidas or Nike?
阿迪、耐克,谁赢得了世界杯品牌之战?
But Nike executives told investors that its gear is dominating the World Cup, giving it a visibility that will spur future sales and shrink that gap with Adidas.
但耐克的高管向投资者表示,它的装备正在称霸世界杯。这将提升该公司知名度,刺激未来的销售,缩小与阿迪·达斯在这方面的差距。
Nike brand President Trevor Edwards claimed on a conference call that there are more World Cup players wearing Nike than all other brands put together.
耐克品牌全球总裁特雷弗·爱德华兹在电话会议上表示,在世界杯上穿着耐克的球员人数,比穿着其他品牌的球员总人数还多。
When Italy won the last world cup, Nike asked us to create a campaign to celebrate such victory.
当意大利队在上届世界杯取得胜利,耐克公司要求创造一个这样的活动,以庆祝胜利。
Once there, he was among the first to queue outside the Nike store in the mammoth Azteca Stadium, site of the 1970 and 1986 World Cup finals and Diego Maradona's infamous' Hand of God 'goal.
而他也成了在宏伟的阿兹·特克体育场耐克专卖店前面排在前面的人。在这座球场举办了1970和1986年世界杯。马拉多纳的“上帝之手”也是在这里上演。
Once there, he was among the first to queue outside the Nike store in the mammoth Azteca Stadium, site of the 1970 and 1986 World Cup finals and Diego Maradona's infamous' Hand of God 'goal.
而他也成了在宏伟的阿兹·特克体育场耐克专卖店前面排在前面的人。在这座球场举办了1970和1986年世界杯。马拉多纳的“上帝之手”也是在这里上演。
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