The World Cup Brand Winner: Adidas or Nike?

阿迪、耐克，谁赢得了世界杯品牌之战？

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But Nike executives told investors that its gear is dominating the World Cup, giving it a visibility that will spur future sales and shrink that gap with Adidas.

但耐克的高管向投资者表示，它的装备正在称霸世界杯。这将提升该公司知名度，刺激未来的销售，缩小与阿迪·达斯在这方面的差距。

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Nike brand President Trevor Edwards claimed on a conference call that there are more World Cup players wearing Nike than all other brands put together.

耐克品牌全球总裁特雷弗·爱德华兹在电话会议上表示，在世界杯上穿着耐克的球员人数，比穿着其他品牌的球员总人数还多。

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In the 1998 World Cup, it was the turn of Nike's main rival to have its failures embarrassingly highlighted: this time, it was " the Curse of Adidas: Even Zidane has joined the flops".

BBC: England cricket team: The sponsorship gamble

Mr. SETH STEVENSON (Ad Critic, Slate Magazine): The 2006 World Cup kicks off on June 9, and Nike and Adidas are already girding themselves for a marketing battle.

NPR: Slate's Ad Report Card: Soccer Stars in the Spotlight

Nike also has a double whammy of an opportunity in Brazil, with the coming World Cup in 2014 and the Olympics in 2016.

FORBES: Nike's Massive BRIC Opportunity: China Turning Around And Brazil's World Cup And Olympics Could Take Stock To $80