The Financial Times reported that Levi Strauss, icon of U. S. jeans culture, yesterday launched its new global brand, Denizen, in Shanghai.
据英国《金融时报》报道,美国牛仔裤文化的象征李维斯昨日在上海推出新的全球品牌Denizen。
During the 1980s, because of increasing competition and financial difficulties, Levi Strauss closed nearly 60 of its U. s. manufacturing plants and began shifting production overseas.
20世纪80年代,由于日益激烈的竞争与财政困难,李·维斯公司在美国关闭了将近60家制造厂,开始将生产转移到海外。
Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brother 's New York business, selling dry goods, clothing, and household furnishings.
1853年,为了在西海岸替哥哥在纽约的生意成立一间分店,24岁的李维·斯特劳斯来到了旧金山,出售干货、服装以及家具用品。
Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brother 's New York business, selling dry goods, clothing, and household furnishings.
1853年,为了在西海岸替哥哥在纽约的生意成立一间分店,24岁的李维·斯特劳斯来到了旧金山,出售干货、服装以及家具用品。
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