The Financial Times reported that Levi Strauss, icon of U. S. jeans culture, yesterday launched its new global brand, Denizen, in Shanghai.

据英国《金融时报》报道，美国牛仔裤文化的象征李维斯昨日在上海推出新的全球品牌Denizen。

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During the 1980s, because of increasing competition and financial difficulties, Levi Strauss closed nearly 60 of its U. s. manufacturing plants and began shifting production overseas.

20世纪80年代，由于日益激烈的竞争与财政困难，李·维斯公司在美国关闭了将近60家制造厂，开始将生产转移到海外。

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Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brother 's New York business, selling dry goods, clothing, and household furnishings.

1853年，为了在西海岸替哥哥在纽约的生意成立一间分店，24岁的李维·斯特劳斯来到了旧金山，出售干货、服装以及家具用品。

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In nineteen twenty-eight the Levi Strauss company registered the word "Levi's" as a trademark for their product.

VOA: special.2009.12.18

Derrida, I think, freely acknowledges in this essay the degree to which he is standing on Levi-Strauss's shoulders.

在我看来，德里达在这篇论文中，声明了,自己在何种程度上借鉴了列维的观点。

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for like clothing like Levi's and Zara's over that way.

比如Levi's和Zara就在那边。

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Levi s Red Wire DLX iPod Jeans have a pocket specifically designed to hold an iPod (with built-in docking station) and another to hold a retractable headset.

FORBES: Smart, High-Tech Clothing

Levi's first flirtation in cyberspace came in 1994 at the urging of Janie Ligon, who had just relocated from the U.S. to London to run Levi's U.K. business.

FORBES: Digital denim

The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.

FORBES: Digital denim