The lesson for marketers: when it comes to branding, less may be more.
销售商可以从这些研究中得出一点建议：做品牌的时候，少可能反而有效。
The lesson for marketers: when it comes to branding, less may be more. And you can charge a higher price for it, too.
给营销人员的一个教训：也许商标愈简，内涵愈深，你还能给商品定个好价。
The warming will be more dramatic in some areas, less in others, and some places may even cool off.
气候变暖在一些地区会更加剧烈，在另一些地区则会有所减弱，而有些地方甚至会变冷。
One study found that if you are interviewed by someone of the same sex, they may be less likely to employ you if they judge that you are more attractive than they are.
一项研究发现，如果你被同性面试，如果他们认为你比他们更有吸引力，他们就不太可能雇用你。
Less people than that, and there may not be enough things to choose from; more than that, and it becomes uncontrollable.
少于这个人数，可能就没有足够的东西可供选择；多于这个数量，就会变得无法控制。
Because the cave fish may not need less sleep-they may need to stay awake to forage more in an environment where food can be scarce and appear unpredictably.
因为穴居鱼可能并不需要睡得更少——它们可能需要保持清醒，以便更经常地在食物短缺和食物不常出现的环境中觅食。
We bump into societies that may be more or less just, or individuals who may be more or less just, but we never bump into justice itself.
我们可能遇见或多或少有点正义的社会，或多或少有点正义的个人，但是我们决不会撞见正义本身。
Administration - While there are less physical machines to maintain there may be more machines in aggregate.
管理——虽然需要维护的物理机器少了但机器的总和可能是更多了。
In endorsing polygamy, these women, particularly those in remote rural areas without running water, may be less concerned with loneliness than with something more pragmatic: help with the chores.
在签署一夫多妻协议时，这些女性，尤其是边远地区连自来水都没有的地方的女性，可能比起孤独更需要实际的东西：帮忙做家务。
So InBev’s move on Anheuser-Busch may be less risky at the moment than more assaults on markets where growth has been buoyant.
所以英博此时收购安海斯-布希公司要比有更多竞争者的发达市场时风险可能要小一些。
She suggested that the effects may be more pronounced in men because they store less fat than women, and could be more sensitive to changes in its distribution.
RuthLoos博士指出，这种现象在男性身体上之所以表现得更为明显，是因为他们的储存的脂肪比女性要少，同时对于脂肪的分布更为敏感。
When you do this, you may be less likely to buy more stuff.
如果你这样做的话，或许你就不会那么容易去买东西了。
Ramp-up on your project may be different, since your combination of technologies may be either more or less effective than the path described in this article.
而你的项目中的情况也许有所不同，因为你使用的技术的合并可能比这篇文章描述的更加高效或者低效。
Note that you may need more or substantially less source data depending on the inherent differences of the speakers to be matched.
注意，您可能需要更多或非常少的源数据，这取决于要匹配的说话者的自身差异。
More promising may be a push into private banking, which needs less capital.
更有前景的可能是推动私人银行业务，这需要的资本较少。
Growth may be more sluggish than before the crisis-but Britain should still be friskier than its less open neighbours.
虽然经济增长可能比危机前变得疲软，但是英国经济仍然会比其相对封闭的邻国更具活力。
These may well be less harmful than coffee-and will almost certainly be more useful.
这些药同咖啡相比可能害处少一些——并且用途肯定更广泛。
But there may be more traction in less hi-tech solutions.
不过，更少高科技的解决方案也许更具吸引力。
What seems most clear is that less-educated, lower-income couples split up more often than college grads and may be doing so in higher Numbers than before.
很明显，那些文化程度不高收入较低的夫妻比大学毕业生更容易离婚，并且这种趋势随着时代变迁愈发明显。
The next four years may tempt Mr Erdogan to be even less tolerant of criticism, for he will surely receive more of it.
接下来的四年会使埃尔多安先生在接受批评方面更缺乏克制，因为可以肯定的是，他将受到更多的批评。
Dick Cheney appears less a brooding presence and more a red-faced buffoon, which may well be how history comes to regard him.
迪克·切尼似乎没有那么沉思，更多的像个面红耳赤的丑角，这也可能是历史对他的看法。
Some customers may not be able to comply and may be forced into using less formal and more costly intermediaries such as cheque-cashing services.
某些客户或许无法遵从这些要求，并有可能被迫使用诸如支票兑现服务等较不正规且成本更高的中介方式。
One reason may be that their top employees are more loyal and less open to poaching.
其中一个原因可能是他们最优秀的员工更忠诚而且对猎头也不太感冒。
The second point may be more controversial, but it has been my experience that hosting a static site requires less work and is more efficient.
第二点可能更容易引起争议，但根据我的经验，维护静态站点的工作量更小，效率也更高。
Although they are likely to fall as a result of the slumping world economy, they may be less fickle than more publicised private-capital flows, such as equity and lending by foreign Banks.
尽管它们可能会随全球经济的急剧下滑而下降，但是它们不象一些诸如外国银行的股权和贷款那样的公私资本流那样变化莫测。
With their homes worth less, more Americans may be saving their wage gains rather than heading to the mall.
随着房产越来越不值钱，更多的美国人情愿把工资存入银行而不是直接去商场购物。
But in more exotic asset classes, the long-term expected return may be zero, or at least less than the risk-free rate.
但是在那些奇特的金融产品中，长长期望后的回报可能是零，或者最终低于无风险利率。
But in more exotic asset classes, the long-term expected return may be zero, or at least less than the risk-free rate.
但是在那些奇特的金融产品中，长长期望后的回报可能是零，或者最终低于无风险利率。
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