Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.
文章以华为公司作为案例研究对象,总结提炼出大客户价值营销的三步曲:价值识别,价值选择,价值提供。
The key account manager requires a level of sophistication in marketing and financial analysis not normally found in the sales force.
大客户经理要具备精明的市场和财务分析能力,这在普通的销售团队中是不常见的。
This article USES the customer relational graph from the relational marketing study Angle to construct zhe KPI system of Key Account Manager.
文章从关系营销学的角度,通过采用客户关系图来构建大客户经理的关键绩效考核指标体系。
Sales and marketing job arrangement, key account follow up, create business excellent for company.
销售和市场工作,关键客户跟踪,为企业业绩提高创造价值。
Take and follow up Key customer sales orders, arrange internal sales&marketing logistics, collect account receivables by cooperation with other relevant functional departments.
获取、跟踪重要客户的销售订单,安排销售和市场的售后服务,与其他相关部门合作来收集应收账款。
Conclusions according to the facts serve as a reference to the marketing services of the key account for Shandong Netcom at the phase of joining the world.
通过实施客户满意度调查,得出了较为符合实际情况的结论,对于山东网通今后大客户营销服务工作具有一定的指导和借鉴意义。
Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.
管理会计的经验研究主要吸收了人类学、社会学、管理学的经验研究方法,以实地/案例研究、调查研究和实验研究为主要内容。
Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.
管理会计的经验研究主要吸收了人类学、社会学、管理学的经验研究方法,以实地/案例研究、调查研究和实验研究为主要内容。
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