Frederick Reichheld, a marketing expert at management consultants Bain & Company, says that most cross-selling fails because companies think only of the next bottom line.
管理咨询公司贝恩公司（Bain&Company）的市场营销专家Frederick Reichheld表示，大多数交叉营销的失败，是由于公司只考虑到下一期的损益表底线。
Frederick Reichheld, a marketing expert at management consultants Bain & Company, says that most cross-selling fails because companies think only of the next bottom line.
管理咨询公司贝恩公司（Bain&Company）的市场营销专家Frederick Reichheld表示，大多数交叉营销的失败，是由于公司只考虑到下一期的损益表底线。
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