2数字化战略。
Le Monde needs to regain control of its digital strategy both from a capital and a product aspect.
《世界报》需要重新掌控其数字化战略,不论是资本上还是实际内容生产上。
The launch of Singapore Tourist Board‘s new brand and digital strategy has gotten the sector talking.
新加坡旅游局推出的新品牌和电子营销策略掀起了业界激烈的讨论。
Now overseeing digital strategy for Ogilvy and Mather's Beijing office, Mr. Kuo still performs regularly with his band Chunqiu.
郭怡广现担任奥美集团(Ogilvy andMather)驻北京的数字战略总监,并且现在仍然定期参加他组建的“春秋”乐队演出。
There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.
凯撒郭(Kaiser Kuo)是中国奥美(Ogilvy)广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.
在上周的柏林国际旅游展(itb)上,新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore,而这一消息早已在博客圈里引起激烈的讨论。
Jeremiah Owyang, a partner at the Altimeter Group, a digital strategy consulting firm, said company-generated lifestyle sites could be effective as long as they did not push the brands too hard.
数码策略咨询公司AltimeterGroup合伙人耶利米·欧阳(Jeremiah Owyang)称,只要不是过于推广公司品牌,这类公司推出的生活网站也会受到欢迎。
"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.
星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验,“在很大程度上,咖啡店本来就是一个社交网,社交网站是星巴克社交网天然的补充。”
"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.
星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验,“在很大程度上,咖啡店本来就是一个社交网,社交网站是星巴克社交网天然的补充。”
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