Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.
客户关系管理(CRM)是以客户为中心,旨在改善企业与客户关系的新型营销管理模式,品牌价值被作为客户关系管理的最高目标。
Customer lifetime value and economies of depth are offering a new management perspective and model for enterprises.
顾客终身价值与深度经济正成为企业管理新的思路和模式。
At last, the paper constructs models of all kinds of customer values and a model of customer total value on the basis of customer lifetime.
在此基础上,本文构建了各类价值测算模型及基于客户整个生命周期的总体价值测算模型。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知,最后计算出顾客满意度。
The papers made an improvement to forecast the parameters of customer lifetime value assess model which has been proposed by Chen Mingliang.
论文对陈明亮提出的客户终身价值评估模型中参数预测方法进行改进。
The model is based on the customer value as well as their structures and drive factors, and competitive advantage, customer satisfaction and customer loyalty are the middle variable of the model.
模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础,以顾客满意和顾客忠诚为中介变量。
This article utilizes customer share in the customer lifetime value model, and proposes a new customer lifetime value model.
将顾客份额运用到顾客终身价值模型中,提出了一个新的顾客终身价值模型。
There is a few researches about the customer relationship value now, especially the measurement model of the customer relationship value.
目前,移动通信业有关客户关系价值的研究还不是很多,尤其是客户关系价值的评估模型。
This thesis applies data mining techniques to customer segmentation based on customer value matrix and builds the classification model of customer with different value.
本文把数据挖掘技术应用于基于客户价值矩阵的客户价值细分中,建立各类价值客户的分类模型。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
The customer lifelong value model based on the sensitive analysis originates to the traditional model with a good operationality.
基于敏感分析的客户终身价值模型是对传统经典模型的一个改进,具有很好的操作性。
Firstly, Gronroos service quality Model and the structure of customer experience value show that customer experience value plays an important role in service quality management.
首先,通过顾客体验价值的结构和古默森·格罗·鲁斯服务质量形成模型可知,顾客体验价值在服务质量形成中起着重要作用。
Finally, the paper conducts empirical researches with Jing-jin Passenger Dedicated Line to test model of passenger satisfaction management based on customer value.
最后,结合京津客运专线开展实证研究验证基于顾客价值的旅客满意管理模型;
Hence, in this paper, we develop a loan pricing model based on customer value, which amended with customer lifetime value and economic capital.
基于此,本文提出了基于客户价值的零售银行贷款定价模型,并用客户终身价值以及经济资本对模型进行修正。
This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法,并着眼于企业应用需要,总结出一套行之有效的核心客户关系管理方法和实施手段。
In this article, we firstly summarized the construct system of customer value through the literature review. Then, we brought forward the model of customer value construct and its influencing factors.
本文首先在前人研究的基础上构建了客户价值构成要素体系,并进一步提出客户价值构成及其影响因素模型。
But how to achieve "customer-centric" business model, customer value management has subsequently emerged as The Times.
但如何实现“以客户为中心”的经营模式,客户价值管理就随之应运而生了。
In B2C e-commerce, the model of customer delivered value aims at increasing the total customer value whereas reducing the total customer cost. In this way can be increased customer delivered value.
根据顾客价值因素构建B2C电子商务环境下顾客让渡价值的概念化模型,电子商务企业应采取相应措施来提高总顾客价值,降低总顾客成本,从而提高顾客让渡价值。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
与此同时,通过中介效应分析的方法,本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用,使模型得到完善。
The article established measurement model of the brand fit and theoretical model that brand fit acted on customer relationship value, which included six assumptions.
为此构建了品牌契合各维度下的测量模型及品牌契合作用于顾客关系价值的理论模型,理论模型包括六个研究假设。
Sales model depends on the choice of customer value, and customer value in turn depends on the degree of product differentiation and the maturity of customer.
销售模式的选择取决于客户价值,而客户价值又是由产品的差异化程度和客户的成熟度决定的。
This article first gives the definition and categorization of customer value, discusses customer potential value, and constructs a multivariate profit model for predicting customer potential value.
从客户价值的定义和划分入手,详细讨论了客户的潜在价值,建立了一个预测客户潜在价值的多变量概率单位模型;
According to QFD (Quality Function Deployment), the mapping relation of customer requirements to module attributes is formed, which can determine the attribute value and weight of module model.
利用QFD思想建立从客户需求到模块属性的映射,确定客户所需产品的各模块属性变量取值和权重。
However, many enterprises currently neglect this work and customer life cycle value assessing model is difficult to be used in practice, though perfect in theory.
目前企业在这方面的工作有很大的不足,而且现有的客户生命周期价值评价体系虽然在理论上可以实现对客户资源价值的评价,但实际操作困难。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
Sales model depends on the choice of customer value, and customer value in turn depends on the degree of product differentiation and the maturity of customer.
阐述了“售后租回”的含义,结合具体案例探讨了会计及税务的处理方式及其与传统的销售模式的区别。
Sales model depends on the choice of customer value, and customer value in turn depends on the degree of product differentiation and the maturity of customer.
阐述了“售后租回”的含义,结合具体案例探讨了会计及税务的处理方式及其与传统的销售模式的区别。
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