In The Dangerous Seduction Of LTV, venture capitalist Bill Gurley of Benchmark Capital pointed out ten pitfalls associated with one increasingly notorious metric: the lifetime customer value model (LTV).

FORBES: In Defense Of The Lifetime Value (LTV) Formula

That focus on driving customer value via a new business and deployment model helped fuel the early days of Cloud computing and established a customer-focused ethos that is still present in most Cloud companies.

FORBES: Sales Pressure Cloud Hype

Additionally, it is likely that banks will change their customer banking model, charging additional fees for checking accounts and other value-added programs as they seek another source of revenue to cover the decrease in debit card revenues.

FORBES: Wal-Mart and Target may profit more than anyone else.