This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法，并着眼于企业应用需要，总结出一套行之有效的核心客户关系管理方法和实施手段。
Secondly, based on the interview, we construct the evaluation system of customer asset value for IT MALL industry, and investigate our hypothesis by questionnaire and statistical analysis.
二是在访谈基础上针对IT卖场行业提出了其客户资产价值评价体系，并通过问卷调研和统计分析进行了实证的验证和研究。
The evaluation of customer value is an important job of customer Relationship Management (CRM).
客户价值的评价是客户关系管理的一项重要工作。
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
It is certain that the customer relation, value evaluation needs a series of standards system to analyze comprehensively, which is a complex technology.
可以肯定的是，客户关系价值定义的确定及其评估需要全面分析影响客户关系的一系列指标，是一项相当复杂的技术。
Based on the comprehensive reference to the classic theories of accounting, finance and economics, this thesis emphatically discusses the value evaluation of customer equity.
本篇论文在全面参照了会计学、财务学和经济学经典理论基础之上，着重讨论了客户资产研究的核心部分之一——客户资产的价值评估问题。
We can say without exaggeration that the evaluation of customer value has penetrated the whole process of CRM.
毫不夸张地说，客户价值评估贯穿于CRM的始末。
How to design a reasonable evaluation system of customer value is still an unsolved problem.
如何设计一套实用的客户价值评价指标体系仍是尚未解决的问题。
The Evaluation on Customer Lifetime Value & Rebuilding of Business Management System for Commercial Retail-Banking;
论文对陈明亮提出的客户终身价值评估模型中参数预测方法进行改进。
The Evaluation on Customer Lifetime Value & Rebuilding of Business Management System for Commercial Retail-Banking;
论文对陈明亮提出的客户终身价值评估模型中参数预测方法进行改进。
应用推荐