...文|文献综述-经济管理MBA论文 关键词 客户价值评估；客户细分；加权和；K-means [gap=1032]Key words customer value evaluation; customer segmentation; weighted; K-means ...
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customer value evaluation model 客户价值度量
Customer Value Evaluation Weight Model 个体客户价值评价权重模型
customer synthetic value evaluation 客户综合价值评价
customer asset value evaluation system 客户资产价值评价体系
evaluation of customer value 客户价值评价
This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法，并着眼于企业应用需要，总结出一套行之有效的核心客户关系管理方法和实施手段。
Secondly, based on the interview, we construct the evaluation system of customer asset value for IT MALL industry, and investigate our hypothesis by questionnaire and statistical analysis.
二是在访谈基础上针对IT卖场行业提出了其客户资产价值评价体系，并通过问卷调研和统计分析进行了实证的验证和研究。
The evaluation of customer value is an important job of customer Relationship Management (CRM).
客户价值的评价是客户关系管理的一项重要工作。
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