The man was standing upon a "burning platform".
此人正站在一个“燃烧的平台”上。
We poured gasoline on our own burning platform.
我们向自己失火的平台火上浇油。
I have learned that we are standing on a burning platform.
我认为,我们正站在一个着火的平台上。
And as soon as they've think they're on that burning platform, they're going to move.
只要他们相信他们所处的平台着了火,他们就会转移的。
Four years ago, Stephen Elop, Nokia's then-CEO, described the company as a man at the edge of a burning platform.
四年前,诺基亚当时的CEO史蒂芬·埃洛普把公司比喻为一个站在燃烧中的钻井平台边缘的人。
Elop said Nokia (NOK) was like a person standing on a burning platform and would have to jump into icy water to save itself.
埃洛普称,诺基亚公司就像一个人,站在熊熊燃烧的平台上,为了自救,唯一的选择就是跳进刺骨的冰水中。
In it Mr Elop compared the Finnish mobile-phone company to a man on a "burning platform" deciding whether to jump into "icy waters".
在这份备忘录中,Elop先生将芬兰手机公司毫无例外的比作“燃烧的平台”决定是否跳进“冰水”中。
Other bosses often need to face a crisis—a “burning platform”, in the memorable phrase of Stephen Elop, Nokia’s boss—before they make changes.
其他公司的总裁们经常在来不及做出改变之前,就需要面对一场危机,令人印象深刻的是,诺基亚总裁斯蒂芬埃洛普形容这种危急情况为“燃烧的平台”。
Nokia stood not only on a burning platform, but also on the wrong kind of a platform, trying to reinvent the Symbian software platform as an application platform.
Nokia不仅站在燃烧着的平台上,而且是一个错误类型的平台上,试图把Symbian演变为应用平台更是错上加错。
In hindsight, the "burning platform" memo can be seen as the prelude to the 2013 disposal of its once dominant mobile handset business to Microsoft in what many Finns considered a fire sale.
现在回头来看,“燃烧的平台”备忘录可以被视为诺基亚在2013年放弃手机业务的前兆。它将这个曾经是业界第一的业务出售给微软,而许多芬兰人认为这简直是一次大甩卖。
Mr Perez says he became aware he was standing on a "hot burning platform" when he toured Kodak's factories asking workers whether they owned a digital camera and large Numbers of hands went up.
佩雷斯先生说,当他巡视柯达工厂,询问工人是否拥有数字相机时,许多人举了手,他意识到他正站在“滚烫的燃烧平台”上。
"We are standing on a burning [oil] platform," he wrote in a memo to all 132,000 employees of the world's biggest handset-maker.
在发向公司(诺基亚是全球最大的手机制造商)13.2万名员工的备忘录中,他写道,“我们正站在一个正在燃烧的(钻井)平台上。”
Nokia, our platform is burning.
诺基亚,我们的平台失火了。
Nokia, our platform is burning.
诺基亚,我们的平台失火了。
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